Quaity In The Prepress Process
We Don't Look Good!
In today's highly-competitive environment, Wholesale Entertainment Printing recognizes that high quality marketing materials are becoming increasingly more important as printed communications tools.
Our prepress processes carefully examine all digital graphic files before they lead to printing problems. That attention to detail and quality is a hallmark of our success within the industry.
Quality Files = Quality Print Jobs Being compatible with our required file formats is key to a successful printing relationship. Please follow the instructions below and if you have any questions please call or email us personally.
ACCEPTABLE FILE FORMATS
We accept only the file formats listed below.
By doing this, we can expedite the processing of your order.
Photoshop *.PSD (flattened)
. JPEG, *.JPG
.TIFF, *.TIF (for 5th color files)
Other file types should be converted as explained below...
We produce our film on the Apple Macintosh platform. There are a number of today’s PC type applications that work cross platform with the MAC.
Listed below are the guidelines that you should follow to save proper files from most graphics programs.
Corel Draw or Photo Paint (Photoshop, EPS, TIFF, JPG)
ADOBE PHOTOSHOP (PC or MAC)
This is a great photo manipulation program. When sending Photoshop files make sure the resolution is proper so that image quality is never sacrificed. The general rule is… always start your design with a resolution of 300 ppi/dpi. On the web, resolutions can be low for file size reasons. But when making good color printing, resolution is everything.
Here’s a common mistake people make when designing… They start a file with a lower resolution, and when they are done they increase the resolution to the correct dpi. This is all wrong, even though you increased the resolution and the end, the image will still be soft or blurred.
When done in Photoshop, save the image as either a Photoshop (.psd) document, a TIFF document, or a JPEG file (quality setting of 10).
ADOBE ILLUSTRATOR (PC or MAC)
This is the preferred vector based program. It is very easy to export a file from Illustrator that is compatible with Photoshop. Simply go to the File menu, then to Export...
From this menu, select "Photoshop 7" from the list of file formats. Next, check the box labeled "Anti-alias" and uncheck the box labeled "Write Layers". Now choose where to save your file and click "Save". That's it! You've exported a high res file from Illustrator that requires no fonts or support files.
QUARK XPRESS
Quark Xpress (general info – both formats)
Make sure you don’t use hairlines (very thin lines) in your document. All lines must be a minimum of 1 point in width to be printed.
No picture boxes with a fill of none, unless it is Vector Art or EPS with clipping paths being used in that box.
When using the colorlist menu in Quark to fill a large box or area with "BLACK", the film will only produce that black color with the BLACK plate. To achieve a rich or deep BLACK, make a new color in your list called "process black" with these values:
CYAN: 50% MAGENTA:20% YELLOW:20% BLACK:100%
This only applies to large fill areas. NEVER use rich black for small type or lines. This could cause blurring in those areas.
To export a file from Quark: (option A)
• In the "File" menu, select "Export Page as EPS".
• Click "Yes" in the "Download fonts with this EPS file" box that appears.
• In the resulting dialog box, choose a location for the file, and make sure the settings
are as follows:
Scale: 100%
Format: Color
Data: Binary
OPI: Include Images
Spread: Checked
• Click "Save"
If a box appears that says "Some disk files for pictures in this document are missing or have been modified.", click "List Pictures"
Select any files in the list that are marked "missing" or "modified" and click update.
When there are no more files in the list, click "Save as EPS". Click OK in any resulting dialog boxes.
Your file is now saved as an EPS format.
• Next, open the EPS file you just created in Photoshop. Click OK in the "Rasterize Generic EPS Format" window.
• In the "File" menu, click "Save a copy..."
Save the file as a .JPG file with the following settings:
Quality: Highest setting
Format: Baseline ("Standard")
Congratulations, you have successfully exported a file from Quark XPress!!
To export a file from Quark: (option B)
You will need Adobe Acrobat Distiller and a PostScript Printer Driver to use this method.
• In the "Edit" menu, select "Preferences", then "PDF Export..."
• In the "PDF Export Preferences" box that results, click on the "Job Options" tab and be sure the settings are as follows:
• Override Distiller's Job options: Checked
• Embed all fonts: Checked
• Subset fonts below: Unchecked
• ASCII Format: Unchecked
• Compress text and line art: Unchecked
• Color Images:
Compression: None
Resolution: Keep Resolution
• Grayscale Images:
Compression: None
Resolution: Keep Resolution
•Monochrome Images:
Compression: None
Resolution: Keep Resolution
• Click the "Output" tab and be sure the settings are as follows:
• Printer Description: Select "Acrobat Distiller" from the list
• Separations: Unchecked
• Use OPI: Checked, select "Include images" from list
• Registration: Off
• Bleed: Page Items Only
• Click OK to export the PDF file
• Next, open the PDF file you just created in Photoshop. If it is a multi-page document, select a page in the next window and click OK.
• In the "File" menu, click "Save a copy..."
Save the file as a .JPG file with the following settings:
Quality: Highest setting
Format: Baseline ("Standard")
Congratulations, you have successfully exported a file from Quark XPress!!
COREL DRAW (PC format)
This is a good vector based program. It is very easy to export a file from Corel that is compatible with Photoshop. Simply go to the File menu, then to Export...
From this menu, select "TIFF" from the list of file formats. Next, make sure the image resolution is set at 300 on the list of choices. Now choose where to save your file and click "Save". That's it! You've exported a high res file from Illustrator that requires no fonts or support files.
Stock Images & Photograpghs
When you begin to work with a designer on your project, you will eventually have to make a decision on an image for your cover or inside spread. Aside from making the important decision about the content of the image, which the dedigner will use along with type to put together an eye-catching design, you will also need to make a decision about where to purchase images. We recommend these companies for quality images - Prior printing you will have to show proof of license agreement for any images from these resources.
In Apples-to-Apples Comparison...We Win!
Printing is an exacting process and communication plays a major part in producing quality results. I guarantee you'll love my product quality, service and turn-around-time. Save Time! - On most jobs the press time is 2 days faster than other online printers. Instant Online Pricing information for high-quality Full-Color.
To become a customer, you will need to complete our customer information form. After completing the customer information form, you will be able to check pricing on all of our products and order products as necessary.
If you'd like to join the Member-to-Member Discount Program and offer our services and products to your associates at a special rate, please contact us.
The Member-to-Member Discount Program encourages organizations and companies to refer other associates here when making marketing material decisions. To receive your special discount remember the ABCs of the Member-to-Member Discount Program:
A.) If you are a new user CLICK HERE and create your client account. B.) In your account place a "test" order entering your mailing address. C.) Contact us with your client account details and after we verify your active status with the organization or company to the left your master rate will reflect a special discounted value.
Take a look at the list of participating groups to the left. If your group is not represented or taking advantage of this marketing opportunity have a representative contact us today.
If You Don't Look Good - We Don't Look Good!
LAST UPDATED:
March 22, 2007
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I provide Wholesale Entertainment Printing, was founded in 1991 to provide high quality full color printing in the medium to large run color printing market. As entertainers our program was developed but not limited to the entertainment industry, anyone seeking quality marketing materials can utilize our service. With over 30 years of combined experience in the printing and marketing industry, enabling us to produce very high quality work.
Wholesale Entertainment Printing's mission is to consistently provide a superior printing experience for every client. Our goal is to provide the best possible service, support, and quality printing of every project. Our track record reflects we excel at fast turnaround without sacrificing quality.
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If you'd like to join the Member-to-Member Discount Program and offer our services and products to your associates at a special rate, please contact us.
