Postcards...Commonly Known As Direct-mail-Mini-Billboards
Postcards are a powerful, yet very affordable, marketing tool for many types of businesses, including yours!
With a compelling message on a 4x6, 5.5x8.5 (or whatever size you choose) postcard and the right mailing list of potential and current customers, you can get business coming to you without having a Coca-Cola-sized advertising budget.
Why Postcards? Here are four reasons you should consider leveraging direct-mail postcards in your marketing efforts:
Cost efficiency. Your printing costs are lower than a full-size direct-mail package because you don't have envelopes, inserts and other materials that need printing. Also, as long as your postcard is 4-by-6 or smaller, your postage is at the lower postcard rate instead of the first class rate. The difference adds up when you're mailing out to a few thousand prospects monthly.
More likely to be read. With the recent anthrax scare, people are leery of opening envelopes from businesses they don't recognize. Furthermore, the envelope is a barrier to your message because you need to convince the recipient to actually open the envelope to read your offer. With the right balance of copy and graphics, you can grab recipients' attention from the get-go.
Multiple uses. Create a postcard mailer to announce things like:
New product or service
New client
New sale or special offer or invitation to sample a product or service
New Web site launch
New location or expansion
New seminar or something like a "lunch and learn" workshop
New promotional event, such as a book signing or musical guest or entertainment for kids
Measurability. You can measure the effectiveness of your campaign on several levels. What's your response rate? For example, if you send out 2,000 postcards that generate 100 inquiries, you've achieved a 5 percent response rate, which is pretty decent. Of those who respond, what is the percentage of people who actually buy from you? When people buy as a result of the mailer, what is the average purchase amount? Armed with this information, you're equipped to adjust your campaign to maximize future success.
When should you implement a direct-mail postcard campaign? To maximize effectiveness, you should do a mailer on a consistent basis, such as monthly or at least quarterly. Prospects who don't respond to your offer in month one may respond in a few months after becoming more familiar with your business through your mailers.
Should you print out your postcard using print software and your inkjet printer to save on cost or should you use a professional printer? I'll send you one of my postcards and you can compare it to what an inkjet looks like...If you don't look great your competitors may.
The bottom line: Whether you need to generate new business or do a better job at drawing customers back to you, a direct-mail postcard is an effective and affordable marketing tool to do the job. Brainstorm what you want to announce. And put your postcards to work for you.
All brochures have 4-color printing on the front. The second side can be ordered blank, printed with the same 4-color process, or left blank. Plus, even brochures feature *FREE*aqueous coating or upgrade to a high-gloss UV coating option. Aqueous coating is even glossier than varnish, and the UV coating look laminated and it adds scuff-resistance. It is great for giving that "rich" feel to your piece, and for protecting it in the mail.
You can do almost anything with a brochure - the only limit is your imagination. Take a look below at a couple samples from my customers: .
ACCEPTABLE FILE FORMATS
We accept only the file formats listed below.
By doing this, we can expedite the processing of your order.
Photoshop *.PSD (flattened)
. JPEG, *.JPG
.TIFF, *.TIF (for 5th color files)
Other file types should be converted as explained below...
We produce our film on the Apple Macintosh platform. There are a number of today’s PC type applications that work cross platform with the MAC.
Listed below are the guidelines that you should follow to save proper files from most graphics programs.
Corel Draw or Photo Paint (Photoshop, EPS, TIFF, JPG)
Stock Images & Photograpghs
When you begin to work with a designer on your project, you will eventually have to make a decision on an image for your cover or inside spread. Aside from making the important decision about the content of the image, which the dedigner will use along with type to put together an eye-catching design, you will also need to make a decision about where to purchase images. We recommend these companies for quality images - Prior printing you will have to show proof of license agreement for any images from these resources.
In Apples-to-Apples Comparison...We Win!
Printing is an exacting process and communication plays a major part in producing quality results. I guarantee you'll love my product quality, service and turn-around-time. Save Time! - On most jobs the press time is 2 days faster than other online printers. Instant Online Pricing information for high-quality Full-Color.
To become a customer, you will need to complete our customer information form. After completing the customer information form, you will be able to check pricing on all of our products and order products as necessary.
If you'd like to join the Member-to-Member Discount Program and offer our services and products to your associates at a special rate, please contact us.
The Member-to-Member Discount Program encourages organizations and companies to refer other associates here when making marketing material decisions. To receive your special discount remember the ABCs of the Member-to-Member Discount Program:
A.) If you are a new user CLICK HERE and create your client account. B.) In your account place a "test" order entering your mailing address. C.) Contact us with your client account details and after we verify your active status with the organization or company to the left your master rate will reflect a special discounted value.
Take a look at the list of participating groups to the left. If your group is not represented or taking advantage of this marketing opportunity have a representative contact us today.
If You Don't Look Good - We Don't Look Good!
LAST UPDATED:
March 22, 2007
:
I provide Wholesale Entertainment Printing, was founded in 1991 to provide high quality full color printing in the medium to large run color printing market. As entertainers our program was developed but not limited to the entertainment industry, anyone seeking quality marketing materials can utilize our service. With over 30 years of combined experience in the printing and marketing industry, enabling us to produce very high quality work.
Wholesale Entertainment Printing's mission is to consistently provide a superior printing experience for every client. Our goal is to provide the best possible service, support, and quality printing of every project. Our track record reflects we excel at fast turnaround without sacrificing quality.
Some of the products we highlight include: Wholesale, printing, cheap cost, quality, custom, full color, brochures, business cards, photo cards, post cards, folders, discount printing, flyers, rack cards, pamphlets, sales sheets, real estate printing, medical printing, band, dj, disc jockey, corporate printing, information, planner printing, club, nightclub, printing, reporter, media, wholesale, full color printing, microsoft publisher, publisher files, four color process, pdf, quark, desktop publishing, commercial printers, brochures, newsletters, posters, postcards, bookmarks, calendars, handbills, digital files, graphics, Pagemaker, Corel Draw, presentation folders, cd covers, greeting cards, broker, Photo Shop, best printing, best price, business cards, premium business cards, postcards, folded cards, greeting cards, holiday folded cards, brochures, flyers, newsletters, sales, data sheets, presentation folders, color stationery, stationary, color letterhead, banners, custom label, magnets, business card magnets, invitations, invitation, birth announcements, baby announcements, thank you notes, holiday items, press kit, cards, online printing, label ,order printing online, low priced printing, full color banners, cd inserts, music industry products, nightclub and bar products, small business products, stickers
If you'd like to join the Member-to-Member Discount Program and offer our services and products to your associates at a special rate, please contact us.
